1920's Corticelli Silk Fabric Vintage Deco Fashion Antique Advertising Poster

• Original Antique Poster--Absolutely NOT a Reproduction
• Certificate of Authenticity included with purchase
• Age: Circa 1920's
• Archivally Linen Mounted
• Size and Condition: Please see detailed product description

This basic text explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry.Between the first decade of the 20th century, when women were still locked into figure-shaping corsets, to the last years of the millennium, when sexy sweats and low-rise jeans became must-have status items, fashion evolved from a luxury enjoyed by the highest echelon of society to a global business that whisks trends off the runway and into the stores before the last supermodel has left the catwalk. From full skirts to miniskirts and morning coats to leisure suits, men's and women's clothing design evolved so rapidl! y that it was all one could do to keep up and stay in style. Each decade is now associated with definable fashions, short-lived fads and signature silhouettes. And in recent decades, retro has become de rigueur, as designers continually recycle the past for modern-day inspiration.

Featuring over 500 ads from the Jim Heimann Collection, these fashion advertisements from 1900 to 1999 give readers a stylish retrospective on the century that defined, redefined, and reinterpreted fashion as we now know it. Arranged by decade and bursting with illustrations, the book's introduction, chapter text, and year-by-year timelines explore major trends in fashion--from a specialty business to the mass market. Highlighted throughout the book are the historical events, key magazines, the influence of movies and pop culture, and important trends, brands, and retailers. Whether you're a clothes horse or a fashion amateur, this visual history will provide a comprehensive guide to the e! volution of 20th-century style.

The World’s Top Photogra! phers’ Workshops is a dynamic series that brings big-name professional photographers together in a roundtable-style format. These artists discuss and explore the fundamental technical aspects of photography: lighting, composition, color, tone, and imaging. Stunning images and in-depth interviews plus checklists and tips-and-hints panels make these books beautiful as well as practical. Fashion and Advertising, the first title, offers hardworking advice plus image portfolios combined with the photographers’ comments on their influences and signature styles.

Throughout the twentieth century the ready-to-wear industry, fashion journalism, and mass-media advertising fueled one another’s success by identifying an ever-widening consumer class and fanning the desire to be fashionable. Through more than six hundred fashion ads that appeared in Vogue from the magazine’s debut in 1893 through the next ten decades, Hill documents not only this s! ymbiosis but also an evolution in American fashion, society, and culture. In rich progression, the images document metamorphoses: from alabaster Victorian homemaker to painted flapper in just a generation, from conformist fifties mom to miniskirt-clad iconoclast only a decade later, from power-suited yuppie of the eighties to the techno self-stylist of the new millennium. In this long view of interactions that shaped much, much more than the fashion, Hill offers a comprehensive examination and resource for students and professionals in fashion and business history, popular culture, advertising, marketing, and women’s studies.

* Studies the influence of branding within the fashion industry* Studies the influence of branding within the fashion industry1920's Corticelli Fabric Fashion Vintage PosterPRINTED BY: Printed in USAAGE: c. 1920's lithographCONDITION: A, Linen mounted, machine folded on the 1/2NOTE: This great and uncommon smaller sewing related Poster is an ad! vertisement for a printed fabric, to introduce new washable fa! bric mad e of Celanese Brand yarn. The wonderful Corticelli cat antique advertising logo is printed in the right corner with a spool of thread in its mouth.The Corticelli Company was located in Florence, Massachusetts. Wiki tells us the "Corticelli Silk Company was one of the world's largest producers of raw silk thread imported from Japan. In New York City, the Corticelli logo""a kitten playing with a spool of thread""loomed over Broadway from a huge electrical sign at 42nd Street between 1910 and 1913. The company went out of business in 1930." See article below. A simple and elegant Art deco American Poster, ready for framing. We have 3 of these and no more.Size: 11 - 17 inchesUSPS Priority Shipping in USA is included, and we have a 100% approval policy. We want you to be happy with your poster purchase. A COA (Certificate of Authenticity) is included with each poster purchase. We've been selling original antique posters on the web since 1995. You'll deal directly with gallery ow! ner Debra in your purchase.